Colin is a partner in Agenda Sport Marketing and a sponsorship consultant specializing in sport marketing, brand strategy and athlete management.
His twenty-year career has included marketing positions within sport organizations, and for big brands in both Canada and the United States including Nike, NBC Sports, and Bausch & Lomb and the Canadian Sport Centre Calgary.
While at Nike, Colin worked within the women’s sport marketing department and managed Nike’s global volleyball marketing, overseeing the activation of many of Nike’s star female athletes, negotiated and managed numerous U.S. sport federation agreements, and was a member of Nike’s Olympic apparel development team for the Sydney 2000 Olympics.
Colin has a strong grasp on the power of new media and network television broadcast delivery. He was a Senior Producer for a number of award-winning online efforts including NBCOlympics.com for Sydney, Salt Lake, Athens, and Torino as well as PGA Tour coverage on Golf.com.
Since returning to Canada in 2001, Colin has led the sponsorship and marketing efforts for the Canadian Sport Centre Calgary, generating over $2 million in funding through the development of innovative programs and events including Fuel for Gold, The Business of Performance, The Canadian Sport Heroes Collection and Golf with an Olympian.
He currently manages the Canadian Sport Centre account for Agenda and provides strategic direction for ING’s (now Intact Insurance) national activation of their Speed Skating Canada partnership.
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