During five years as the Manager of Athlete Representation with IMG Canada, Michelle led sponsorship negotiations on behalf of prominent Olympians, PGA and LPGA golfers, and managed partner servicing with top Canadian brands including Nike Canada, McDonalds, TELUS, Panasonic, IBM and General Motors.
Over two years at Alpine Canada Alpin, Michelle managed the day-to-day corporate partner relationships and servicing with the national sport federation’s sponsors providing strategic planning, event fulfillment and consulting on key messaging.
As a veteran of four Olympic Games, two Pan American Games, three Canada Games and various other national and international sporting events, her passion for Olympic and amateur sport can be seen through her commitment to volunteer boards, mission staffs for major games and in her personal relationships with Canadian athletes.
She joins Agenda as a Senior Consultant and works in business development and corporate consulting and providing her expertise and relational approach to both corporate clients and athlete management.
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