A veteran of two Olympic Games, 10 World Cups and four World Championships, Russell has worked on creative contracts with world leaders in sport including NBCOlympics.com, ABC Sports, SaltLake2002.com, Quokka Sports, Red Bull Canada, Burton Snowboards, KidSport Canada and WinSport Canada (formerly CODA).
An active member in Canada's sport scene, Russell has developed innovative and award-winning social marketing programs, established a community festival, led successful bids to bring world-class events to Calgary, and recently served as the Chair of the Country's first civic sport policy steering committee in Calgary.
More recently, he’s focused on lifestyle-based sport marketing projects, working with events and organizations at the forefront of the growing outdoor active lifestyle market including Red Bull X-Fighters, the Burton Canadian Open, the TransRockies Challenge, Canada Snowboard, the Canadian Freestyle Ski Association, and the UCI Mountain Bike World Cup.
In 2009, Russell was named to Avenue Magazine’s Top 40 Under 40 and the World Cup Roundtable Initiative was recognized as an ALTO Award (Alberta) and PRESTIGE Award (Canada) Finalist for excellence in tourism marketing.
In 2010, Agenda client Intact Insurance, won the Canadian Sport Award for corporate excellence for their tremendous work in supporting the growth and development of speed skating in Canada from the grassroots to the Country’s Olympic best.
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