Agenda Sport Marketing:

Red Bull Canada

Agenda Sport Marketing works with Red Bull Canada to develop the funding for Red Bull events across Canada, including 2009's Red Bull X-Fighters Event. Think of it as freestyle motocross meets the Calgary Stampede, bringing together Calgary’s traditional western cultural identity and a new, national and international audience of adrenaline sports fans.

View the video

FIS Snowboard World Cup

Canada Snowboard enlisted the support of Agenda Sport Marketing to develop a strong financial foundation for Calgary’s first snowboard World Cup since the early 90s. The event, which showcases the best riders in the world 15 minutes from the City’s centre and generates over 200 hours of international television coverage, takes place at Canada Olympic Park’s freshly-minted superpipe.

World Cup Roundtable Initiative

Agenda Sport Marketing works with WinSport Canada and Travel Alberta on the World Cup Roundtable initiative — an innovative and collaborative sport tourism marketing model involving eight National Sport Organizations in the Calgary and Bow Corridor. The initiative has positioned Alberta as a "must-see and must-do" destination to international audiences primarily in Europe reaching over 150,000,000 viewers. See the result

freestyle ski
2010 Canada Post Freestyle Grand Prix

Agenda Sport Marketing worked with the Canadian Freestyle Ski Association to secure funding so Calgary could welcome the first-ever FIS World Cup to Calgary, featuring Canada's top freestyle skiing talent and the best international field of competitors leading into the 2010 Olympic Winter Game

Burton Canadian Open

One of six stops on the Global Burton Open Series, Calgary hosted the lone Canadian stop for the second consecutive year. Agenda Sport Marketing worked closely with Burton to ensure the event had a strong funding foundation and helped promote Calgary as a sport tourism destination.

Canadian Tour

Canadian Tour

For the past three years, Agenda Sport Marketing has worked with the Canadian Tour to secure funding for their annual tournament in Calgary, the ATB Financial Classic, operates successfully. in 2010, the ATB Financial Classic will be the Canadian Tour's only stop in Alberta, alternating years in Edmonton and Calgary.

2011 ATB Financial Women's Clinic

TransRockies Challenge

Agenda Sport Marketing managed the brand development and sponsorship marketing for the event, repositioning the TransRockies Challenge from an established regional stage race to the Tour de France rocky-mountain style.

National Female Midget Championships

Committed to developing future female Olympians who will one day represent Canada, Agenda Sport Marketing developed a strong funding foundation for the Esso Cup, the first national competition of its kind for female midget hockey players.

bike calgary

Bike Calgary Festival

Recognizing the consistent growth of mountain biking and its importance in Calgary’s active sport culture, Mr. Reimer co-founded the Bike Calgary Festival and lead a successful bid to bring a UCI Mountain Bike World Cup to the city for the first time, forming the foundation of the Festival.

Tourism Clients